We make clothing inspired by the artwork and legacy of Norman 'Sailor Jerry' Collins, father of the old-school tattoo and a stubborn sonuvabitch. He built his rep tattooing thousands of soldiers and sailors in the rough Hotel Street district of Honolulu, where men on shore leave came to find women, liquor and tattoos.
Norman 'Sailor Jerry' Collins combined the refined techniques of Japanese tattoo masters with the devil-may-care sensibility of men about to embark on dangerous adventures. Some of his tattoos were eerily soulful. Others look death in the face and wink. Still, others represent the spirit of mischief and shenanigans common among military men on leave.